Why small business need a website?

Your website is an effective advertising tool and compared to the newspaper ad, it is very effective way to promote your business and very less in cost than print ads in the newspaper.

Maybe you are running a business, and maybe you have a plan of start to new one, but you are missing some urgent matter and you don’t know about that.

You might think that you are listed on the Facebook page or you have registered some business directories and you think that this is enough for you to get online.

Your marketing plan is missing something if you have not planned for your website.

A well-structured, well designed and the content rich website is a marketing tool for your business. It is an online brochure of your company, and it represents your online presence.

Most of the users are searching products and services online, there is a rough estimate that 2.4 billion users are internet users and over 90% users have purchased something or enquired to the company regarding the product. If you have not a website and still not planned yet, you are missing out something from a growing online crowd.

Every user today first visit websites before buying any product and services, they see the first credibility of the business. Many business owners spend a large amount to print brochures and other marketing material and having a website it works as an online brochure, and you save your cost of distributing and printing.

Content rich website with properly Search Engine Optimization works as a marketing tool for your business. Users every day search for products they want to buy or to see the services offer by the companies. Your website should be up to date with product details, services, and company information.

It works as a product catalog with proper details, and if you are selling it online and having a payment gateway, it increases your sell.FAQ (Frequently Asked Questions) section helps to customers for their queries and to make a purchase online. This makes simple for your both customers and sales staff.

You can directly communicate to your customers by integrating Social Media Marketing to your website and definitely it drives the website traffic. You can offer value added services to your business and improves your customer engagement.

Many Business Owner thinks that running and maintaining a website is an expensive thing, but now setting a website is easier. Hosting fees and Domain fees are very cheaper now and any small business can afford and very cheaper advertising tool than any other print marketing.

Good content, the structured and well-designed website always gain credibility in front of potential customers. Call to action content and professionally designed images will provide a professional image of your brand.

If your website has a blog or news section or you have users which are subscribed to your blog or newsletter, you have the additional advantage to market your business online. It is easier and quicker way to update your customers about new product arrival or announcement and making it effective way of marketing. Let your customers know by sending an impressive newsletter about upcoming events, special promotions on festival days and making it unique selling point.

A website becomes unique selling point when users are searching online and you are not at the store or your office, making easier for customers toady in their busy life schedule.

 

Need a website for your business with a unique marketing plan or want to redesign it. Request a free quote for a digital marketing consultation.

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