Do you have a small business and you have earned enough profit but still you are scrambling for new customers in slow months? Local marketing could help you to overcome this problem. Many business owners believe that local marketing needs a lot of time and money, but actually, it is a way for your local community to get to know you.
There are many reasons to put marketing on temporarily halt. Here we have listed few of them.
Don’t have a huge marketing budget.
Don’t know about how to promote the business online.
Don’t know about the local marketing in your local area.
Don’t know about how to measure the results of your efforts.
Big companies spend huge money and a lot of time to create an engaging brand. As you are a small business owner, you can think about local marketing to create your own brand in your local area, city, town or district.
Improve your website keywords.
By building content with local keywords containing the specific city, neighborhood or street name, let’s you targets a very specific group of potential buyers. You can even write blog posts and create the landing pages for customers in certain locations. Geo-targeted campaigns have shown increased results in conversions and revenue.
You can also use social media marketing for local marketing. While writing posts on social media, tag locations, and geographic locations.
Listing your business in online directories can be another way to increase your branding with a specific geographic address and location. The most important listing is about Google My Business. You can create your business profile and submit the details. If it is already there, then you can also claim it with proper verification. The other directories are Facebook, Yellow Pages, Yahoo Local, Bing Places and Foursquare. Depending on your business and industry there are even specific local directories where you can list your business.
Ask for online reviews.
Always put a good impression in front of your customers by showing good reviews on your website and online listings. Setup your business portfolio accounts in popular online directories such as Yelp, Facebook and other reputed directories. Motivate your customers to write the review about you. Encourage your customers to put a review right after a purchase. Give loyal customers a reason to put good reviews. Offer them a discounted product or service for bringing you new business or clients.
We are a Digital Marketing Agency and helping small business to establish their brand by using Digital Marketing from last 8 years.