How Digital Presence is growing around the world

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According to the reports from We are Social and Hootsuite, there are now more than 4 billion users using the internet around the world and half of the world’s population is now online. Last year, in 2017 nearly a quarter of a billion new users were online. The reason to increase the internet users is due to the use of more affordable smartphones and data plans. Now there are more than 200 million people using the smartphone and nearly two- thirds of the world’s 7.6 billion people have a mobile device. Most of the population around the world is experiencing a rich internet experience because of smart devices.

Use of social media is also growing rapidly. More than 3 million people around the world are using social media each month and out of 9 in 10 of those users accessing their social media platforms via mobile phones.

According to (IAMAI) the Internet and Mobile Association of India and Kantar IMRB, the number of internet users in India is already reached 500 million in June 2018. The last year in December 2017, it was 481 million, an increase of 11.34% over December 2016 said the report titled, “Internet in India 2017”. 295 million people from urban area are using internet as estimated population of urban India is 455 million. In rural India, with an estimated population of 918 million, there are only 186 million internet users leaving out potential 732 million users.

The latest data from GlobalWebIndex shows that the average user is spending around 6 hours each day on smart devices and related services. The social media is also seeing changes rapidly. On Facebook alone has the number of users of age 65 and above increased by almost 20 percent in the last 12 months. The number of teenagers using Facebook has also increased. The growth has shown between users of aged 13 to 17 and it has grown by 5 % since last January 2017.

Latest Data from SimilarWEB shows that WhatsApp has more users compared to the Facebook messenger and stronger geographic presence. It is the top messenger application in 128 countries around the world, compared to Facebook Messenger’s 72. Worldwide, mobile data connections are getting faster simultaneously the number of people using e-commerce goods (e.g. fashion, food, electronics, and toys) grew by 8 percent, with almost 1.8 billion people around the world buying online.

Thanks to We Are Social and Hootsuite for putting together this exciting information and delivering such valuable insights!

With regard to these research results do you want to rethink and optimize your Internet and Social Media presence? Or would you like to develop and implement a holistic Social Media and Online Marketing strategy?

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